You may have an idea that the rules for an effective SEO have shifted over the last decades. And, this is the main reason why experts have offered some of the valuable tips and suggestions on your state of SEO. This way, you can best maximize your investment in content.

To be able to leverage your investments, you need to really make an effort and time into learning the six significant SEO rules for 2016.

Intention Means Everything

There is no need to type in an exact keyword just to provide for the most relevant search result. The search engines today pay attention to how people interact with your website. Do these visitors find the answers after visiting your site?

Keywords are not the end-all and be-all

The notion of including keywords and emphasizing them in headlines is no longer important. Google already have found its way of interpreting the meaning. If you, for instance, would want to rank for the “best restaurants”, just make use of the keywords three to four times.

The search engines are getting smarter these days. Therefore, you need to think of other words that may mean of your article as authoritative about the topic.

Concentrate on the Experience of the User

Google is actually making five-hundred algorithm changes every year. In each of these changes, it ensures that visitors get the exact result from the first pages. This only means to say that original content is significant than ever. When you produce an original content, you lead someone to want to share it or read it.

It is best to create an editorial type of calendar to best appeal to the interest of customers. This is the most significant thing that any marketer can do for SEO this 2016. The content must also be original and must target the audience.

In the event that you have curated the content or have taken a paragraph from a site or article, you need to at least give them a credit. Add a journalistic voice and make it as if it is your own.

Size Really Matters

Longer types of articles in 1,200 to 1500 words are a lot better in the search engine. They are known to get more traffic and they even rank higher in SEO. Remember that Google is after making some significant changes to ensure that they are sending traffic to pages that appeal to people.

Go for Mobile Optimization

Most of the people are fond of reading news right through their Smartphone’s. Thus, it is essential to make sure that the content can be searched on there. Make it sure that Google best understands the content found in a mobile app. Also, leverage the marketing of an app with regard to SEO. This could mean an opportunity on the part of the consumer and an advantage to B-to-B marketing.

Use only Unique Images

Unique images are now essential to your site. But, still, a unique content still helps it to stand out. There is no need to make use of stock images to just emphasize a point. And yet, you can still create something that is customized. You may also make use of a unique photography.

Now, you have learned more about the six significant SEO rules for 2016. Despite these rules, it is still essential to know that a high ranking does not matter if the targeted audience is not happy on your site.