UrDoll Web Design & SEO

Six Significant SEO Rules for 2016

You may have an idea that the rules for an effective SEO have shifted over the last decades. And, this is the main reason why experts have offered some of the valuable tips and suggestions on your state of SEO. This way, you can best maximize your investment in content.

To be able to leverage your investments, you need to really make an effort and time into learning the six significant SEO rules for 2016.

Intention Means Everything

There is no need to type in an exact keyword just to provide for the most relevant search result. The search engines today pay attention to how people interact with your website. Do these visitors find the answers after visiting your site?

Keywords are not the end-all and be-all

The notion of including keywords and emphasizing them in headlines is no longer important. Google already have found its way of interpreting the meaning. If you, for instance, would want to rank for the “best restaurants”, just make use of the keywords three to four times.

The search engines are getting smarter these days. Therefore, you need to think of other words that may mean of your article as authoritative about the topic.

Concentrate on the Experience of the User

Google is actually making five-hundred algorithm changes every year. In each of these changes, it ensures that visitors get the exact result from the first pages. This only means to say that original content is significant than ever. When you produce an original content, you lead someone to want to share it or read it.

It is best to create an editorial type of calendar to best appeal to the interest of customers. This is the most significant thing that any marketer can do for SEO this 2016. The content must also be original and must target the audience.

In the event that you have curated the content or have taken a paragraph from a site or article, you need to at least give them a credit. Add a journalistic voice and make it as if it is your own.

Size Really Matters

Longer types of articles in 1,200 to 1500 words are a lot better in the search engine. They are known to get more traffic and they even rank higher in SEO. Remember that Google is after making some significant changes to ensure that they are sending traffic to pages that appeal to people.

Go for Mobile Optimization

Most of the people are fond of reading news right through their Smartphone’s. Thus, it is essential to make sure that the content can be searched on there. Make it sure that Google best understands the content found in a mobile app. Also, leverage the marketing of an app with regard to SEO. This could mean an opportunity on the part of the consumer and an advantage to B-to-B marketing.

Use only Unique Images

Unique images are now essential to your site. But, still, a unique content still helps it to stand out. There is no need to make use of stock images to just emphasize a point. And yet, you can still create something that is customized. You may also make use of a unique photography.

Now, you have learned more about the six significant SEO rules for 2016. Despite these rules, it is still essential to know that a high ranking does not matter if the targeted audience is not happy on your site.

Qualities of Mobile Friendly Design

Due to the availability of Smartphone technology, offline businesses, online marketers, authors and coaches are even taking a closer look at a mobile friendly design. This is because a lot of people access on their websites through their mobile devices and browsers.

And in short, conventional design approach needs to be twisted to complete to the difference screen sizes. And, this way, users get only the smooth and good viewing experience. Remember that the mobile experience of users is essential in breaking or making a sale. This is the reason why website owners are required to change the way their sites behave and give users what they exactly want.

Below is the complete list of mobile friendly qualities that a site must possess:

  • A mobile device comes in various forms and sizes. In this regard, a website design specialist makes use of a responsive test and responsive design test to check the functionality of the site in mobile screens.  It must also have its responsive layout that allows users to enjoy a smooth and efficient browsing experience.
  •  You need to ensure that users can interact a lot easier on your site. A proper font size, quality photo and easy screen tap are among those qualities that give them a reason to come back. And this way, they would be interested to avail your services and purchase the products you sell.
  • The objective of your site is to boost your revenue and engage users a lot. And thus, this requires actionable and clear CTA’s strategically placed on the site. These CTA’s are designed and are placed at the “top right” section of the home page. If your site has failed to resize properly, expect for low quality browsing. Check the CTAs position, appearance and layout on mobile devices. This way, you can see if it is really functioning well.
  • Your website must only have limited menus. Users are not patient in performing multiple taps, or scrolling the long list. Keep the menus sweet and short for mobile users.
  • Proper linking. To guarantee good mobile experience, ensure to link the company logo to the “home page”.
  • Users only want for fast and quality sites. They also want the search results to appear right away. This is especially if they’re in a rush. As a site owner, it is your responsibility to implement only smart search features like auto complete and auto correction. By placing specific filters, it helps users in searching for products and services.
  • Users hate filling out forms on virtual and small keyboards. Thus, all of your forms should be made simple and should come in their agreeable sizes. Help them to fill out the default fields through the use of an auto compete option.
  • If zoom and pinch have been popularly known before, these are not common these days anymore.  Fonts also need to be enlarged. These should also be made readable right through the small screens. And when it comes to images, there is a need to put them on a balance and quality size.
  • In mobile devices, Google recognizes 3 different configurations: responsive design (layout must adapt properly to the screen size), dynamic serving (webservers send range of HTML dependent on device user agent string) and separate URLs (serves different code on each device). Googlebot must also see your website properly as an average user. Keep JavaScript, images and CSS crawlable. There are also tools that can help you check sites robots.txt.